7.7 billion people.
There are over 7.7 billion people on this planet.
Think about all the people you haven’t met, seen, or even heard of on this planet. Or the people in your state or city that you don’t know about yet.
Pretty crazy right?
The town I currently live in is 42,000 people. I haven’t even came close to knowing everyone. Let alone a city the size of Chicago or Los Angeles.
What am I getting at?
Some of you might know what this word means and this might be the first time ever seeing this word for others.
Diving in a little deeper into the topic, we live in a world of obscurity.
What exactly is obscurity??
Obscurity, by definition, is the state of being unknown, inconspicuous, or unimportant. Not easily distinguished or understood.
I mentioned above the vast population of the world because that’s what obscurity is.
There are billions upon billions of people that we don’t know or have heard of at all.
If someone doesn’t know who you are or what you do, then you’re unknown or unimportant in their life.
People have to be able to recognize who you are or what you do to care.
For example, Lebron James is pretty much well known through out the United States if not even across the world. There are people that are literally just fans of him, not a certain team.
Lebron could do a crazy dunk, hit a game-winning shot, or have an record breaking game. ESPN will go crazy about what he did and make sure everyone knows.
Whatever it is, people will be watching.
Where Lebron James goes, these fans go. That’s being well-known, important, and distinguished.
Lebron on social media alone has 52.9 million followers on Instagram and 44 million on Twitter.
You might have your own business, charity fundraiser, blog, podcast, side hustle, or an event for a great cause.
Whatever it is you’re working on, to become well-known, distinguishable, or accessible, you have to promote.
Promoting yourself is how you beat the battle of obscurity.
If people don’t know who you are or what you do, then how can you get increase sales, raise money, or get more viewers or listeners?
Lebron James might be a little more well-known than the most of us, but that doesn’t make it any less important.
He could start a charity one day, post it on two of his social media pages, and could probably get the donations from that alone. That’s being distinguishable.
So whatever you’re doing or creating, promote it.
Promote the hell out of it. Find ways to get more people to know who you are and what you do.
When I first started this blog I only posted through my website, and would have some people share on Facebook. I thought that was pretty good.
I realized after a little bit that I needed more ways to promote it. Only one way to post wasn’t enough.
So now I have my posts linked to my Twitter and LinkedIn page, along with making a page on Facebook just for The Vision of Wealth. (Go follow it by the way, would really appreciate it, @TheVisionofWealth.)
Promote, promote, and promote some more on what you’re doing.
Do it consistently enough and people will find you.
Thanks and Be Great,